Why ACMatic?

After working together successfully for many years as a marketing, sales and business development team, Amber, Caleb and Mike co-founded ACMatic, Inc. We wanted to do more than name the business after ourselves, we wanted a name to inspire us and our clients. We found this inspiration in “acmatic”, which is an adjective defined as relating to the highest point or pinnacle; ultimate. In our vision, the pinnacle is not a static peak or one time achievement. Instead, we reach and sustain success through constant elevation, where tomorrow’s results exceed today’s best.

Continual Improvement

Continual improvement, or the idea that we can better ourselves every day, is one that I find appealing. It encourages one to let go of yesterday, accept today, and work towards tomorrow. From personal to business lives, an emphasis on continuous improvement means that we find fulfillment in the process of learning, applying what we learn, and in each achievement that betters us.

A life in pursuit of continuous improvement is one in which we can celebrate every little gain while knowing there is another one ahead of us. My colleagues share this vision and this joy of learning and applying what we’ve learned. We are excited to share our experiences to help elevate local businesses to greater success.

~ Amber Ponce, co-founder

Strengthening Our Community

My team and I at ACMatic are driven by a deep-seated desire to leverage our skills to assist those within our community. We understand that local business owners often find themselves consumed by the day-to-day demands of their operations. Drawing from our extensive experience, we collaborate closely with these entrepreneurs to share in their successes and steer them clear of potential challenges.

We firmly believe that strong local businesses are the bedrock of our community’s distinctive culture. ACMatic is uniquely positioned to bridge these businesses with the community they serve. Personally, there is no greater satisfaction for me than witnessing the positive impact we’ve made on our community’s growth and prosperity.

     ~ Mike Haynes, Co-Founder / Chief Marketing Officer

Sharing Knowledge

My colleagues and I are all self-starters when it comes to figuring out what is needed to achieve a task or to learn a new skill. And, as we learn, we share it with others who can benefit from the new knowledge.

I am excited to bring this growth mindset and camaraderie to our community. My goal is to help businesses and organizations reach new heights by sharing my knowledge and passion for unique and engaging digital content.

~ Caleb Smith, Co-Founder / Technology Consultant

Our Skills and Experience

Our experience, passion and skills are broad. We have worn a number of hats in our careers, which enables us to empathize with our clients. Our team has achieved success in the following business areas:

Marketing

  • Product Research & Positioning
  • Market Research & Strategy
  • Website Content Creation & Enhancement
  • Public Relations Campaigns
  • Trade Publication Contributing Author

  • Search Engine Optimization / Organic Website Traffic Improvement

  • Digital Advertising – Search, Display, Remarketing

  • Printed Marketing Material Design

Operations

  • Documentation / Development of Standard Operating Procedures

  • Waste Reduction / Lean Auditing
  • Product Testing & Development
  • Component Sourcing
  • Inventory & Warehouse Management
  • eCommerce – New Business Launch

  • Sales Tax Compliance & Automation

  • Packaging and Fulfillment Systems
  • Shipping & Logistics Processes

Sales

  • Differentiation and Value Proposition

  • B2B (Business-to-Business) Sales Growth

  • B2C (Business-to-Consumer) Sales Growth

  • Customer Relationship Management Development

  • Sales Strategy Development

  • Sales Protocol Documentation & Training

  • Competitor Research & Strategic Positioning

Our Leadership

Amber Ponce, Co-Founder/Chief Executive Officer

My early work experience helped me to empathize with the people serving in a wide variety of roles and industries. The next phase of my career spanned over 15 years with an innovative business based in West Michigan. During my tenure, I helped to launch three divisions, two of which were business-to-business (B2B) and another business-to-consumer (B2C) eCommerce brand. I was involved in nearly every aspect of each launch.

Like many West Michigan teens, I began working at a young age in a local fast food restaurant. I waited tables, edited the community college newspaper (while I was still in high school), filed human resources paperwork, recorded and tracked scrap metal waste, handled member correspondence for a nonprofit, served on a task force responsible for merging the accounting software of two leading east coast corporate and securities law firms, and performed forensic accounting prep for celebrity divorces – all by the time I was 22 years old. Much of this I did while a full time student.

What is probably my favorite aspect of work is the documentation of current best practices (sometimes called standard operating procedures). Anyone who has worked with me knows how rewarding I find making sure I only have to learn a process once and then sharing what I’ve learned with others.

Outside of Work

I have designed and constructed costumes for shows at Muskegon Civic Theatre, West Michigan Academy of Arts and Academics, Mona Shores High School Choir, and Central Park Players. I currently serve as President for Central Park Players and volunteer my time there on volunteer recruitment and retention, operations strategy, automation, and as their website administrator.

At home, I enjoy spending time with my two teenage kids, husband, and our growing family of pets, which includes bearded dragon Kiwi with her sisters Chloe (a pit terrier mix adopted from Michele’s Rescue) and Calliope (a sassy tabby adopted from Heaven Can Wait).