Why ACMatic?

My early work experience helped me to empathize with the people serving in a wide variety of roles and industries. The next phase of my career spanned over 15 years with an innovative business based in West Michigan. During my tenure, I helped to launch three divisions, two of which were business-to-business (B2B) and another business-to-consumer (B2C) eCommerce brand. I was involved in nearly every aspect of each launch.

Like many West Michigan teens, I began working at a young age in a local fast food restaurant. I waited tables, edited the community college newspaper (while I was still in high school), filed human resources paperwork, recorded and tracked scrap metal waste, handled member correspondence for a nonprofit, served on a task force responsible for merging the accounting software of two leading east coast corporate and securities law firms, and performed forensic accounting prep for celebrity divorces – all by the time I was 22 years old. Much of this I did while a full time student.

What is probably my favorite aspect of work is the documentation of current best practices (sometimes called standard operating procedures). Anyone who has worked with me knows how rewarding I find making sure I only have to learn a process once and then sharing what I’ve learned with others.

I earned my bachelor’s degree in marketing from Baker College in Muskegon and then embarked on a career journey that has shaped my marketing expertise. My initial post-graduation experience involved working with a small local business that had a global presence. During my tenure there, I gained hands-on experience in all aspects of marketing, providing me with a comprehensive understanding of what it takes to develop a successful and robust marketing strategy.

It was during this time that I had the privilege of meeting my future partners at ACMatic. After a decade of collaboration, we collectively decided that our skills and knowledge could be better utilized to uplift multiple local businesses, rather than focusing on just one. At ACMatic, my primary role is to gain a comprehensive understanding of the businesses we partner with, enabling us to pinpoint the most impactful strategies to enhance their bottom line. We don’t stop at generating leads; we actively work towards strengthening the financial health of our partners. Through tailored, customized plans that address the specific needs of each business, we ensure that every marketing investment yields measurable dividends.

My technical background is comprised of over a decade of experience in website development, database administration, and computer networking. Before joining ACMatic, I worked as a junior DBA (database administrator) for a local CRM (customer relationship management) software provider. I’ve also helped businesses launch business-to-consumer divisions, providing support in marketplace listings and optimization, website development, and customer service. Many of my skills are self-taught, and many are the result of a generous amount of guidance from my colleagues – Amber and Mike included. In my time working together with Amber and Mike, we have encouraged each other to grow and developed strong working and personal relationships.